Case Study: When Referrals Weren’t Enough
1 Year Campaign Result
Revenue from Social videos, google ads, mailers, word of mouth, etc:
$80,000,000+
Revenue from TV Alone:
Revenue from Social videos, google ads, mailers, word of mouth, etc:
$80,000,000+
Revenue from TV Alone:
$20,002,600
Total TV Marketing Expense:
$5,696,480
Gross Leads From TV:
4,183
Sales Closed From TV:
1,227
Quick note: The client was cool with us sharing the numbers but asked to stay anonymous. We’ll call them “Home Improvement Company X.”
The Problem: Tried Video Ads. Nothing Stuck.
Word of mouth wasn’t enough, what they needed was a year-round video advertising engine that delivers consistent, high-quality leads.
Solution: From Ads to Actual Sales
Our perfected video campaigns build trust with homeowners first—so choosing this roofer became the obvious next step.
Here’s what made it work
Irresistible Offers
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$500 off a new roof replacement
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Free Inspection
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Flexible financing (sometimes swapped for a free solar attic fan)
High - Impact Visuals
We crafted commercials that looked nothing like the typical local roofer ad. Cinematic production, strong messaging, and clear branding made Home Improvement Company X the obvious #1 choice in their market.
Trust-Building Tactics
We designed every ad to position Roofing Company X as the authority. Clear proof points, homeowner-focused messaging, and repeated trust signals turned skepticism into confidence, making it easy for customers to choose them.
Be the Company They Trust First
Persuasive cinematic video that makes you the obvious choice and gets more leads that buy.